We bring together our experienced people to our client’s objectives and create a communication strategy and develop storytelling to form coordinated campaigns.
Agenda C has worked with organisations and brands across Australia to deliver exceptional results with integrated campaigns. Our campaigns comprise public relations and digital marketing solutions.

Launching Gunggandji Aerospace
Gunggandji Aerospace is Australia’s first and only Indigenous-owned aerospace consultancy. It facilitates non-traditional pathways into a career in the Australian space industry and other emerging sovereign sectors for Indigenous Australians and other disadvantaged communities. This innovative approach to workforce development was designed to inspire and support First Nations Australians to be active participants in aerospace and emerging industries. Not only will this encourage more people into the workforce, but it will also ensure Australia’s defence capabilities are met.
Founder and Managing Director Gunggandji Aerospace Daniel Joinbee is a proud descendant of the Gunggandji People of Yarrabah and a retired Air Force veteran.

World Pharmacists Day – Pharmacy Guild of Australia
Every year on September 25, the Australian community (and the world) say thank you to community pharmacists to recognise the importance of their role in looking after our health and celebrate our appreciation for their hard work.
In 2022, their achievements were demonstrated throughout the Covid-19 pandemic on the frontline by administering nine million vaccines and providing professional health advice and services to free up space in GP clinics and emergency departments.

Affordable Medicines Now Campaign – The Pharmacy Guild of Australia
At the end of 2021, with an election due in the following year, the community pharmacists’ representative body, the Pharmacy Guild of Australia, resolved to run a campaign to encourage politicians to lower the cost of the PBS co-payment, making medicines more affordable for all Australians.

Awareness, Accessibility and Affordability and National Pain Week campaign – Chronic Pain Australia
Agenda C partnered with Chronic Pain Australia to design the research approach and questions to create tailored media opportunities. This shaped media conversations during National Pain Week 2022 to focus on the idea that all Australians living with chronic pain should receive Triple AAA standards of care – Awareness, Accessibility and Affordability.

Sharing patient perspectives with Australian healthcare – Australian Healthcare Index – Healthengine / Australian Patients Association
In June 2022, the top issues affecting patients were private health insurance costs, emergency department wait times, and access to mental health care. Medicine affordability was another big concern for respondents, with only 25% saying prescription medicine is affordable, and surgery wait times, with 56% of people needing surgery within 30 days waiting 31 days or more.

Nurse-led policy for crisis response – Health Professionals Bank
Health Professionals Bank partnered with the Australian College of Nurses to undertake a survey of nurses and develop policy recommendations that the ACN could present at meetings with government.
Agenda C helped HPB and ACN design the research approach and questions. When the results of the survey came back, Agenda C worked with the HPB and ACN to identify the insights and formulate key asks that emerged from them. As the report took shape, Agenda C ensured that the policy proposals which flowed from the report and were featured as policy-maker take-outs were clear, backed by evidence, and actionable.
What our partners say
Agenda C, on a daily basis, provide content, creative video solutions, PR and social media in an efficient and effective manner that produces outstanding results. Agenda C has delivered for us 3 conferences, over 100 videos, media messaging and countless graphic design and social media content that has been nothing short of exemplary. Over the last few years combined with their partnership, CSNSW have been able to increase enrolments in Catholic Schools in NSW.

For National Pain Week, Agenda C crafted and developed our new advertisement creative: Triple AAA standards of care – Awareness, Accessibility and Affordability, launched in June 2022 with our new and refreshed website.
With Agenda C’s support, we’ve been able to reach millions of Australians through their excellence in campaigning with communications, creative, content and brilliance.

The president and national councillors of the Pharmacy Guild of Australia highly commend the hard work and dedication the Agenda C team brought to the campaign. With their political nous, craft for creative messaging and media relations their ability to achieve over 2,467 press clippings in the media saw the campaign effectively captivate the minds of millions of Australians.

2023 ABC GOLD QUILL AWARD OF MERIT WINNER
2023 PRCA APAC AWARDS – WINNER STRATEGIC COMMUNICATIONS CAMPAIGN
2023 RAGAN PR DAILY – PUBLIC RELATIONS CAMPAIGN OF THE YEAR
2022 PRIA GOLDEN TARGET AWARDS:
BOUTIQUE AGENCY OF THE YEAR – SILVER
PUBLIC AFFAIRS AND ADVOCACY CAMPAIGN OF THE YEAR – BRONZE
2023 REED AWARDS – FINALIST IN THE PUBLIC AFFAIRS CAMPAIGN CATEGORY
