Our Future Matters Campaign

Sydney University has a lively student political culture that enables students to represent their peers to effect change within the Uni. As one can imagine, it is a microcosm of the politics in our nation, with student political actors who are passionate and vocal. As I embarked on finding a solution and formulating a vision […]

How Agenda C found a way to tell a story that was once lost

For centuries apprenticeships and traineeships were the main way in which young people learned a profession, gaining on-the-job experience and instruction while earning a small wage. But in recent decades, emphasis shifted to keeping kids in school longer, while policy makers came to consider the numbers of young people choosing to study at university as […]

Supporting patients by informing the healthcare industry and policy makers

Healthengine is Australia’s largest consumer healthcare platform, which helps people navigate the complex world of healthcare. Since 2021, Healthengine has partnered with the Australian Patients Association to create the Australian Healthcare Index, a regular pulse check on the experiences patients have of the healthcare system and their feelings of how well it serves them. A snapshot of […]

Communicating the sources of gender bias in AI

  Artificial Intelligence algorithms for recruitment are learning bias from humans who don’t even realise they are discriminating. Agenda C is proud to have worked with UniBank and The University of Melbourne to develop a research question that would add to the academic understanding of the sources of gender bias in AI and on a […]

Now isn’t the moment for utopias

  The COVID-19 pandemic is a wet market for central planners. But road maps for exiting the crisis are meaningless when there are no perfect or final answers.   Originally published in The Australian Financial Review   Nobel prize-winning physicist Richard Feynman famously said, “I would rather have questions that can’t be answered than answers […]

New agency combines cutting edge digital marketing with deep strategic expertise to gain traction for brands and organisations in a crowded market

Making the complex clear and campaignable. New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands. Agenda C is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital […]