How Agenda C found a way to tell a story that was once lost

For centuries apprenticeships and traineeships were the main way in which young people learned a profession, gaining on-the-job experience and instruction while earning a small wage. But in recent decades, emphasis shifted to keeping kids in school longer, while policy makers came to consider the numbers of young people choosing to study at university as […]

The second 2022 budget is all about communications

Numbers tell stories and people tell stories about numbers. The political budgeting process is always about both. But there is something a bit different about the second 2022 budget. New Labor Treasurer Jim Chalmers has made no secret that he wants to change the electorate’s ingrained view of the Coalition as better economic managers. This […]

Lower medicines to ease cost of living

Prime Minister Anthony Albanese introduced legislation on 6 September 2022 to lower the Pharmaceutical Benefits Scheme (PBS) general co-payment. The legislation, when passed, will cut the maximum PBS co-payment from $42.50 to $30 per prescription, delivering on the Government’s election commitment. The cut will help 19 million Australians by making medicines more affordable. This was […]

Parties were told to up their digital game, now there’s an online war

On the 16th of  April Carrington spoke with the Sydney Morning Herald about the first week of the Australian election campaign. Carrington worked on Tony Abbott’s successful 2013 campaign and is now a managing director at communications agency Agenda C, says statistics from the Facebook and Instagram owner show that despite Labor’s masculine, aspirational messaging, […]

On song? Why it’s so hard to call the tune from opposition

Language can be used to welcome voters into policy discussion. Or it can slam the door in the face of electors, bolt it with jargon and camouflage the entrance with boringness. It is no surprise that politicians, whose job it is to jam incredibly complex policy areas into a partisan framework, prefer the Tomb Raider approach. Instead […]

5 ways to protect your brand when the next tech giant flicks the switch

Facebook’s fight against the news media bargaining code is finally over. After a week since publishers and users in Australia were stopped from sharing or viewing news articles on the platform, the tech giant has lifted the news ban and restored all blocked pages. If your brand or organisation got caught or you’re looking for […]

Counteracting the COVID-19 anti-vaxxer infodemic on social media

Tackling vaccine hesitancy is one of the most urgent priorities in the fight against COVID-19. Understanding and managing the anti-vaxxer movement on social media is now critical to support the upcoming immunisation program. Public health authorities in Australia and around the globe are increasingly concerned by how quickly the anti-vaccination movement is growing, and how […]

Communicating the sources of gender bias in AI

  Artificial Intelligence algorithms for recruitment are learning bias from humans who don’t even realise they are discriminating. Agenda C is proud to have worked with UniBank and The University of Melbourne to develop a research question that would add to the academic understanding of the sources of gender bias in AI and on a […]

If the ABC didn’t exist, conservatives would have to invent it

  Originally published in The Sydney Morning Herald   If the ABC didn’t exist, conservatives would have to invent it. It provides two vital functions to the right side of politics: it is the foe which unites the army, as well as a decoy which distracts progressives from the main game. The ABC once again […]

The secret to winning over conservatives on climate action

  Originally published in The Sydney Morning Herald   Regardless of whether you believe it is soon enough, visionary enough or fast enough, it looks like Australia will now follow through with the attempt to reduce emissions and replace fossil fuels with renewable energy. But public acceptance of this process is fragile and, as we […]