Parties were told to up their digital game, now there’s an online war

On the 16th of  April Carrington spoke with the Sydney Morning Herald about the first week of the Australian election campaign. Carrington worked on Tony Abbott’s successful 2013 campaign and is now a managing director at communications agency Agenda C, says statistics from the Facebook and Instagram owner show that despite Labor’s masculine, aspirational messaging, […]

On song? Why it’s so hard to call the tune from opposition

Language can be used to welcome voters into policy discussion. Or it can slam the door in the face of electors, bolt it with jargon and camouflage the entrance with boringness. It is no surprise that politicians, whose job it is to jam incredibly complex policy areas into a partisan framework, prefer the Tomb Raider approach. Instead […]

5 ways to protect your brand when the next tech giant flicks the switch

Facebook’s fight against the news media bargaining code is finally over. After a week since publishers and users in Australia were stopped from sharing or viewing news articles on the platform, the tech giant has lifted the news ban and restored all blocked pages. If your brand or organisation got caught or you’re looking for […]

Counteracting the COVID-19 anti-vaxxer infodemic on social media

Tackling vaccine hesitancy is one of the most urgent priorities in the fight against COVID-19. Understanding and managing the anti-vaxxer movement on social media is now critical to support the upcoming immunisation program. Public health authorities in Australia and around the globe are increasingly concerned by how quickly the anti-vaccination movement is growing, and how […]

Communicating the sources of gender bias in AI

  Artificial Intelligence algorithms for recruitment are learning bias from humans who don’t even realise they are discriminating. Agenda C is proud to have worked with UniBank and The University of Melbourne to develop a research question that would add to the academic understanding of the sources of gender bias in AI and on a […]

If the ABC didn’t exist, conservatives would have to invent it

  Originally published in The Sydney Morning Herald   If the ABC didn’t exist, conservatives would have to invent it. It provides two vital functions to the right side of politics: it is the foe which unites the army, as well as a decoy which distracts progressives from the main game. The ABC once again […]

The secret to winning over conservatives on climate action

  Originally published in The Sydney Morning Herald   Regardless of whether you believe it is soon enough, visionary enough or fast enough, it looks like Australia will now follow through with the attempt to reduce emissions and replace fossil fuels with renewable energy. But public acceptance of this process is fragile and, as we […]

Lockdowns will kill people too

  There is a tipping point at which suicide, alcoholism, and domestic violence becomes too high a price in an all-out fight against COVID-19.   Originally published in The Australian Financial Review   When Greta Thunburg told us “I want you to panic”, she wouldn’t have imagined that on the anniversary of her Davos appearance […]

New agency combines cutting edge digital marketing with deep strategic expertise to gain traction for brands and organisations in a crowded market

Making the complex clear and campaignable. New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands. Agenda C is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital […]