7 tips for the next CEO to prevent a crisis

Create a multi-media information strategy Create channels across all social media Develop templates for social media that can be populated and rolled out quickly Develop a tone of voice for critical communications Develop community management protocols to respond to incoming messages Have your comms team war game scenarios Have a matrix of messages ready from […]

Can You Hear Me Now? Why Good Communication is the Antidote to Crisis

We finish this year with a deep sense of dread permeating corporate Australia. There is speculation in the boardrooms of companies of all sizes about what the departure of Kelly Bayer Rosmarin, the twice embattled CEO of Optus, means for everyone in governance and senior management. To many who can vividly imagine themselves in her […]

How Agenda C found a way to tell a story that was once lost

For centuries apprenticeships and traineeships were the main way in which young people learned a profession, gaining on-the-job experience and instruction while earning a small wage. But in recent decades, emphasis shifted to keeping kids in school longer, while policy makers came to consider the numbers of young people choosing to study at university as […]

Communicating the sources of gender bias in AI

  Artificial Intelligence algorithms for recruitment are learning bias from humans who don’t even realise they are discriminating. Agenda C is proud to have worked with UniBank and The University of Melbourne to develop a research question that would add to the academic understanding of the sources of gender bias in AI and on a […]

New agency combines cutting edge digital marketing with deep strategic expertise to gain traction for brands and organisations in a crowded market

Making the complex clear and campaignable. New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands. Agenda C is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital […]