- Create a multi-media information strategy
- Create channels across all social media
- Develop templates for social media that can be populated and rolled out quickly
- Develop a tone of voice for critical communications
- Develop community management protocols to respond to incoming messages
- Have your comms team war game scenarios
- Have a matrix of messages ready from your scenario workshops, so that when the crisis happens you have a playbook full of messages that can be quickly edited and deployed across your digital streams
