Agenda C was founded by Carrington Brigham and Parnell McGuinness in 2019, in Sydney.
The firm melded Carrington’s digital campaign expertise with brands and political campaigns and Parnell’s public relations and media acumen approach to full service campaigns to create winning solutions to challenges and objectives in achieving success for clients.
Their partnership has seen them develop and execute campaigns with a successful integrated communications formula for advocacy brands, industry organisations, and government clients across Australia.
Our Team
Managing Director - Campaigns
Carrington brings to Agenda C 17+ years of digital marketing communication and professional campaign experience.
In 2022, Carrington worked on the national Affordable Medicines Now campaign for the Pharmacy Guild of Australia. This campaign has been awarded four times, with 3 international awards.
Over the last 10 years, he has successfully campaigned to elect Liberal Party leaders through digital strategy & messaging campaigns. He also initiated and co-developed the polling for the legalisation of same-sex marriage in 2014 which resulted in 73% of Australians supporting the change. Carrington specialises in introducing brands and industry member groups to grassroots digital advertising and social media campaigns.
Managing Director – Policy & Strategy
Parnell is an experienced strategic communications strategist who has developed and delivered big ideas in advertising, communications, advocacy, and media relations campaigns for over 16 years.
She specialises in strategic policy and campaign engagement services, with industry associations, governments, brands and think tanks. Parnell has solved complicated communications challenges for a wide range of clients, including management consultancies, tech companies, educational institutions and many more. Parnell maintains strong connections with the media and writes a weekly column for The Sydney Morning Herald and The Age.
What our partners say
Agenda C, on a daily basis, provide content, creative video solutions, PR and social media in an efficient and effective manner that produces outstanding results. Agenda C has delivered for us 3 conferences, over 100 videos, media messaging and countless graphic design and social media content that has been nothing short of exemplary. Over the last few years combined with their partnership, CSNSW have been able to increase enrolments in Catholic Schools in NSW.
For National Pain Week, Agenda C crafted and developed our new advertisement creative: Triple AAA standards of care – Awareness, Accessibility and Affordability, launched in June 2022 with our new and refreshed website.
With Agenda C’s support, we’ve been able to reach millions of Australians through their excellence in campaigning with communications, creative, content and brilliance.
The president and national councillors of the Pharmacy Guild of Australia highly commend the hard work and dedication the Agenda C team brought to the campaign. With their political nous, craft for creative messaging and media relations their ability to achieve over 2,467 press clippings in the media saw the campaign effectively captivate the minds of millions of Australians.
