Agenda C was engaged by the Apprenticeship Employment Network to implement a digital communications and creative advertising campaign to encourage retrenched Victorian apprentices and trainees to get back into a trade.
Agenda C was engaged by the Apprenticeship Employment Network to implement a digital communications and creative advertising campaign to encourage retrenched Victorian apprentices and trainees to get back into a trade.
Agenda C understood that young audiences engage with content messaging across broad channels and devised a multi-channel creative approach to engage them. Agenda C created unique targeting strategies with fun, youth orientated content that resonated and engaged audiences to register for a trade.


Out of work trade apprentices and trainees registered to be part of the Apprenticeship Employment Network’s retrenched apprentices program. Out of trade applicants were placed into a job provide a network that will enable them to be able to get a trade and be skilled in Victoria’s economy.