As the national voice for people living with chronic pain, Chronic Pain Australia draws attention to the plight of people suffering from chronic pain and, by doing so, reduces the social and other barriers related to living with chronic pain.
Agenda C partnered with Chronic Pain Australia to design the research approach and questions to create tailored media opportunities. This shaped media conversations during National Pain Week 2022 to focus on the idea that all Australians living with chronic pain should receive Triple AAA standards of care – Awareness, Accessibility and Affordability.
Agenda C partnered with Chronic Pain Australia to design the research approach and questions to create tailored media opportunities. This shaped media conversations during National Pain Week 2022 to focus on the idea that all Australians living with chronic pain should receive Triple AAA standards of care – Awareness, Accessibility and Affordability.
Agenda C successfully assisted Chronic Pain Australia (CPA) in several projects, whilst gaining media coverage and awareness of their Triple AAA national strategic intent, ‘Triple AAA Standards of Care: Accessibility, Awareness, and Affordability’. We continued to position Chronic Pain Australia as the “national voice for those living with chronic pain” by creating maximum exposure for the issue of chronic pain developing a new brand and a refreshed website and forum portal with advertising, digital media marketing, public relations and stakeholder engagement.
Drawing on the National Pain Survey results, Agenda C developed clear insights suitable for briefing the media on what actions can be taken to increase awareness, affordability, and accessibility for those living with chronic pain. To do this, we used a wide range of case studies derived from the survey and used our extensive relationships with media outfits to secure prime coverage.
Agenda C conducted a fully integrated campaign for CPA’s annual National Pain Week that consisted of traditional public relations and a digital media campaign. We were able to garner the attention of over 500,000 Australians and engage the national community of those living or caring for a person with chronic pain through a series of Facebook lives and pre-recorded webinars.
CPA achieved a policy outcome for patients through partnering with adjacent peak health bodies in a stakeholder agreement to urge the government to lower the cost of the maximum co-payment of the national PBS, which was committed to by both the Coalition and Labor in their federal election campaigns.
Chronic Pain Australia was rebranded with a new look and feel that better represented the mission of the organisation whilst evoking a sense of calm and trust. Alongside this, a new website and forum was created for members to more easily navigate the portal to find the appropriate help and information they need.
PR Media overview
Social media overview
Reaching just under a quarter of a million (237,440) people digitally across social channels
Stakeholder relations overview
A digital portal for 3.6 million Australians living with chronic pain
3044 forum users signed up, 52 forums created with 2088 topics and over 25500 posts (and counting!)
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