On the 16th of April Carrington spoke with the Sydney Morning Herald about the first week of the Australian election campaign. Carrington worked on Tony Abbott’s successful 2013 campaign and is now a managing director at communications agency Agenda C, says statistics from the Facebook and Instagram owner show that despite Labor’s masculine, aspirational messaging, it is reaching more women. “It’s such a huge disparity,” he says.
It’s a sign of Labor’s need to make up ground with young men and the Coalition’s difficulty attracting female voters.
The Liberals, meanwhile, have one theme: Anthony Albanese cannot be trusted with the economy and Scott Morrison can be. The party has produced at least nine ads capitalising on Albanese’s failure to name the unemployment and cash rates in the first week of the campaign – a blunder the opposition leader apologised for and described as showing his willingness to admit mistakes.
Nonetheless, “it’s not easy under Albane$e” is a slogan Liberal strategists seem to have decided Australians will be seeing and hearing often. Brigham, the former Liberal digital campaigner, says each party’s ads are likely to evolve as they highlight different themes weekly throughout the campaign and events disrupt carefully planned messaging.
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