A new kind of advocacy
Prime Minister Anthony Albanese likes to say that when we change the government, we change the country. That is a consequence of the decisions a government makes as well as how it arrives at those decisions. From a communications perspective, the change of government has changed the way it is necessary for advocacy organisations to […]
The secret to winning over conservatives on climate action
Originally published in The Sydney Morning Herald Regardless of whether you believe it is soon enough, visionary enough or fast enough, it looks like Australia will now follow through with the attempt to reduce emissions and replace fossil fuels with renewable energy. But public acceptance of this process is fragile and, as we […]
New agency combines cutting edge digital marketing with deep strategic expertise to gain traction for brands and organisations in a crowded market
Making the complex clear and campaignable. New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands. Agenda C is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital […]