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A new kind of advocacy

Prime Minister Anthony Albanese likes to say that when we change the government, we change the country. That is a consequence of the decisions a government makes as well as how it arrives at those decisions. From a communications perspective, the change of government has changed the way it is necessary for advocacy organisations to […]

If the ABC didn’t exist, conservatives would have to invent it

  Originally published in The Sydney Morning Herald   If the ABC didn’t exist, conservatives would have to invent it. It provides two vital functions to the right side of politics: it is the foe which unites the army, as well as a decoy which distracts progressives from the main game. The ABC once again […]

The secret to winning over conservatives on climate action

  Originally published in The Sydney Morning Herald   Regardless of whether you believe it is soon enough, visionary enough or fast enough, it looks like Australia will now follow through with the attempt to reduce emissions and replace fossil fuels with renewable energy. But public acceptance of this process is fragile and, as we […]

Now isn’t the moment for utopias

  The COVID-19 pandemic is a wet market for central planners. But road maps for exiting the crisis are meaningless when there are no perfect or final answers.   Originally published in The Australian Financial Review   Nobel prize-winning physicist Richard Feynman famously said, “I would rather have questions that can’t be answered than answers […]

Lockdowns will kill people too

  There is a tipping point at which suicide, alcoholism, and domestic violence becomes too high a price in an all-out fight against COVID-19.   Originally published in The Australian Financial Review   When Greta Thunburg told us “I want you to panic”, she wouldn’t have imagined that on the anniversary of her Davos appearance […]

New agency combines cutting edge digital marketing with deep strategic expertise to gain traction for brands and organisations in a crowded market

Making the complex clear and campaignable. New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands. Agenda C is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital […]